Privacy Statement - Pé de Fruta

Privacy Statement

Pé de Fruta is committed to protecting your privacy and protecting your data. This Privacy Policy ("Policy") will provide information on how Pé Fruta collects and handles your data on the site, for what purposes it uses them, and with whom it shares them.The following will define how Pé de Fruta uses and protects any information you ("User") provide when browsing this site. The company's commitment is to ensure your privacy, as provided in the Marco Civil da Internet (Law 12.965/2014) and the General Law of Data Protection (Law n. 13.709/2018 - LGPD).This Policy applies to all users of the website, accessed through the domain The user is responsible for consulting the contents of this Policy, in order to verify if he/she agrees with its provisions and if he/she intends to continue accessing the website.Pé de Fruta informs you that we may change this Policy at any time, at our discretion, and it is your responsibility to follow up on the changes and your intention to continue using and visiting our site.By using Pé de Fruta's website, the user understands that some personal information is collected and used as described in this Policy. By browsing the site, the user is automatically agreeing to the rules of use, protection and security set forth herein.All information collected will be used to make your visit and experience on our site as productive and pleasant as possible, and in certain cases, only when necessary, personal information will be shared with our partners.The person in charge, in terms of the General Law of Data Protection, of the company PÉ DE FRUTA is Mrs. Tatiana Magna - Phone: 4141-0504 / 99604-1741. 

1. What data do we collect about you and for what purpose?

Our site collects and uses some personal data about you in order to provide services and improve the user experience.

1.1 Personal data provided by the owner

  • Registration Data. When you register on our site, you provide us with information such as your name, e-mail address, telephone number, job title and zip code. This information is necessary both so that we can recognize our users and so that we have the minimum information necessary to perform the search for the closest calls to follow up on everyone.
We collect the following generated information:
  • Access logs. Pé de Fruta automatically collects application access logs, which include the date and time used to access the application. This data is mandatory collection, according to Law 12,965/2014, but will only be provided to third parties with your express authorization or through judicial demand.
  • Usage data. We collect information about your interactions with Pé de Fruta, such as your interactions, navigation or other calls you access or create, your searches and searches. Communication with Pé de Fruta. When you communicate using the site's notifications or comments, we collect information about the date and time, as well as any information you provide within the platform, so that we can always provide better service and in compliance with applicable laws.
  • Cookies and Similar Technologies. We use cookies, which are text files generated and stored on your device by the Site. Cookies may be used for purposes of user authentication, and are required.
  • We will use IOS and Google to collect information about how visitors use our site. This information will be aggregated to give us an idea of how much our site is being used.

2. How do we collect your data?

It goes without saying that we value your privacy very highly. Therefore, all data and information about you are treated as confidential, and we will only use them for the purposes described and authorized by you, mainly to allow you to fully use Pé de Fruta, always aiming to improve your access to the platform.In this sense, the collection of your personal data occurs as follows:
  • When you log in to receive all open calls in your vicinity;
  • When you get in touch by sending a comment;
  • By entering data.

2.1 Consent

It is based on your consent that we process your personal data. Consent is the free, informed, and unequivocal manifestation by which you authorize Pé de Fruta to treat your data.Thus, in accordance with the General Law of Data Protection, your data will only be collected, treated and stored with your previous and express consent.By using Pé de Fruta services and providing your personal data, you are aware of and consenting to the provisions of this Privacy Policy, as well as knowing your rights and how to exercise them.You can revoke your consent at any time and at no cost.It is important to point out that the revocation of consent for the treatment of data may imply the impossibility of the adequate performance of some functionality of the site that depends on the operation. Such consequences will be informed in advance.

3. What are your rights?

Pé de Fruta assures its users/customers their rights as a data subject, as foreseen in article 18 of the General Law of Data Protection. Thus, you can, free of charge and at any time
  • Confirm the existence of data processing, in a simplified manner or in a clear and complete format.
  • Access your data, being able to request them in a legible copy in printed form or by electronic means, secure and suitable.
  • Correct your data by requesting to edit, correct or update it.
  • Limit your data when it is unnecessary, excessive or treated in violation of the law by anonymizing, blocking or deleting it.
  • Request the portability of your data, through a report of registration data that Pé de Fruta treats about you.
  • Delete your data processed with your consent, except in cases provided by law.
  • To revoke your consent by unauthorizing the processing of your data.
  • Inform yourself about the possibility of not giving your consent and the consequences of not doing so.

4. How can you exercise your rights as a data subject?

To exercise your rights as a data subject, you should contact Pé de Fruta through the following available means:
  • Phone - Tatiana Magna - (83) 4141-0504 / (83) 9.9604-1741
  • E-mail - Tatiana Magna -
  • In person - Tatiana Magna - Rua José Flávio Pinheiro, 654 - Distrito Industrial, João Pessoa - PB / Zip Code: 58082-057
In order to guarantee your correct identification as holder of the personal data object of the request, it is possible that we request documents or other evidence that can prove your identity. In this case, you will be informed in advance. 

5. How and for how long will your data be stored?

Your personal data collected by Pé de Fruta will be used and stored for the time necessary to provide the service or to fulfill the purposes listed in this Privacy Policy, considering the rights of the data subjects and controllers.In general, your data will be kept for as long as the contractual relationship between you and Pé de Fruta lasts. After the expiration of the storage period, personal data will be deleted from our databases or anonymized, except in the cases foreseen in article 16 of the General Law of Data Protection, namelyI - compliance with a legal or regulatory obligation by the controller;II - study by a research agency, guaranteeing, whenever possible, the anonymization of personal data;III - transfer to a third party, as long as the data treatment requirements provided for in this Law are respected; orIV - exclusive use of the controller, with no access by third parties, and provided the data is anonymized.That is, personal information about you that is essential to comply with legal, judicial and administrative determinations and/or for the exercise of the right of defense in legal and administrative proceedings will be kept, despite the exclusion of other data.The storage of data collected by Pé de Fruta reflects our commitment to the security and privacy of your data. We employ technical protection measures and solutions to guarantee the confidentiality, integrity, and inviolability of your data. Besides that, we also have security measures appropriate to the risks and control access to stored information. 

6. What do we do to keep your data secure?

To keep your personal information secure we use physical, electronic, and managerial tools designed to protect your privacy.We apply these tools taking into consideration the nature of the personal data collected, the context and purpose of the processing, and the risks that potential breaches would create to the rights and freedoms of the data subject of the data collected and processed.Among the measures we adopt, we highlight the following:
  • Only authorized persons have access to your personal data
  • Access to your personal data is made only after a confidentiality commitment
  • Your personal information is stored in a secure and safe environment.
Pé de Fruta is committed to adopting the best practices to avoid security incidents. However, it is necessary to point out that no virtual page is entirely safe and risk-free. It is possible that, despite all our security protocols, problems may occur that are exclusively the fault of third parties, such as cyber-attacks by hackers, or due to the negligence or imprudence of the user/customer.In the event of security incidents that could create a material risk or damage to you or any of our users/customers, we will notify those affected and the National Data Protection Authority of the occurrence, in line with the provisions of the General Data Protection Act. 

7. With whom can your information be shared?

We will seek to preserve your privacy to the fullest extent possible, and Pé de Fruta will only share your data with strategic partners in order to improve the quality of services or enhance the functioning of the site, such as: partner financial institutions, technical service providers, mail carriers, hosting providers, IT companies, communication agencies, and if necessary, as data processors by the owner.In addition, there are also other instances in which your data may be shared, which are:I - Legal determination, request, requisition or court order, with competent judicial, administrative or governmental authorities.II - In case of corporate movements, such as mergers, acquisitions and incorporations.III - Protection of Pé de Fruta's rights in any kind of conflict, including judicial ones.We do not intend to sell and/or share with third parties the information of the users of the site/application, and this information will be used only to serve the client and improve the visitor's experience on the site.

7.1 International Data Transfer

Some of the third parties with whom we share your data may be located or have facilities located in foreign countries. In such circumstances, however, your personal data will be subject to the Brazilian Data Protection Act and other Brazilian data protection legislation.Pé de Fruta is committed to always adopting efficient cyber security and data protection standards, in the best efforts to guarantee and comply with legislative requirements.By agreeing to this Privacy Policy, you agree to this sharing, which will be done according to the purposes described herein. 

8. Cookies or Navigation Data

Pé de Fruta may use Cookies that contain information related to your navigation of the Site. In short, Cookies are used to improve the user experience.By accessing our site and consenting to the Privacy Policy, you manifest your knowledge and acceptance of the use of a system that collects your data through your device.You may, at any time and without charge, change permissions, block or refuse its use. 

9. Changes to this Privacy Policy

The current version of the Privacy Policy was last formulated and updated on October 04, 2022.We reserve the right to modify this Privacy Policy at any time, in particular to conform to changes on our site or to changes in legislation. We recommend that you review it frequently.Any changes will be effective as soon as they are posted on our site and we will always notify you of the changes.By using our services and providing your personal data after such changes, you consent to them. 

10. Liability

Pé de Fruta provides for the liability of agents involved in data processing, in accordance with articles 42 to 45 of the General Law on Data Protection.We are committed to keeping this Privacy Policy updated, observing its provisions, and ensuring its compliance.In addition, we also undertake to seek technical and organizational conditions that are certainly able to protect the entire data processing process.In case the Brazilian Data Protection Authority requires the adoption of measures regarding the data processing performed by Pé de Fruta, we commit to follow them.Unless otherwise stated, all contents of the site pages, such as information, materials, tools, page organization, graphics and drawings, belong to "Pé de Fruta" or to third parties who have legally ceded their rights of use.

10.1 Disclaimer

As mentioned in Section 6, although we adopt high security standards in order to avoid incidents, no web site is entirely risk-free. Pé de Fruta is not responsible forI - Any consequences resulting from users' negligence, imprudence or malpractice regarding their individual data. We guarantee and are only responsible for the safety of the data treatment processes and the fulfillment of the purposes described herein.We emphasize that the responsibility regarding confidentiality of access data lies with the user.II - Malicious actions by third parties, such as hacker attacks, except in the case of proven culpable or deliberate conduct by Pé de Fruta.We emphasize that in case of security incidents that may generate risk or relevant damage to you or any of our users/customers, we will notify those affected and the National Data Protection Authority about the occurrence and take the necessary measures.III - Inaccuracy of the information entered by the user/customer in the records required to use the services of Pé de Fruta; any consequences arising from false information or information entered in bad faith are entirely the responsibility of the user/customer. 

11. Data Protection Officer

Pé de Fruta provides the following means for you to contact us to exercise your rights as a data subject: telephone, e-mail, and in person.If you have any questions about this Privacy Policy or the personal data we handle, you may contact our Data Protection Officer through the following channels:Tatiane 083 4141-0504 / +55 083 99604-1741